The Secrets To Success in the Water Treatment Industry and PFAS

This PFAS issue is going to be the legacy water contamination problem we grapple with for the next 50 years.

In the ever-evolving world of water treatment, innovation is the driving force behind efficiency, sustainability, and cost-effectiveness. This captivating episode of the Liquid Assets podcast takes listeners on a remarkable journey through the lens of industry veteran Chris Morrison, exploring his illustrious career spanning decades at Nalco (now part of Ecolab) and his current role as the founder of Morrison Water.

From his early days at Nalco, where he championed groundbreaking technologies like reverse osmosis to drive significant energy and water savings, to his strategic account management approach that forged long-term partnerships with corporate clients worldwide, Chris shares his wealth of knowledge and experience. His insights shed light on the evolving landscape of water treatment, including the pressing challenge of PFAS (per- and polyfluoroalkyl substances) contamination and the critical need for effective remediation technologies.

Whether you're a water professional, industry stakeholder, or simply curious about the future of water treatment, this podcast episode offers a captivating exploration of the key trends, innovations, and sustainability initiatives shaping the industry. Join Ravi Kurani and Chris Morrison as they delve into the quest for efficient, cost-effective solutions to the world's water challenges, including novel chemistries, sensors, membranes, and cutting-edge water treatment approaches. Don't miss this opportunity to gain invaluable insights from a true pioneer in the field.

What you'll hear in this Water Treatment episode:

  • How Nalco (now Ecolab) pioneered water efficiency and scale management solutions for manufacturing in the 1980s and 1990s.
  • The revolutionary impact of reverse osmosis membranes and Morrison's role in driving adoption for energy and water savings.
  • Insights into strategic water treatment account management for long-term corporate partnerships and tailored solutions globally.
  • Emerging innovations in water treatment like novel chemistries, IoT sensors, and advanced membrane technologies for sustainability.
  • The widespread PFAS (per- and polyfluoroalkyl substances) contamination challenge and need for effective remediation technologies.
  • How to solve the forever chemicals problem
  • Veteran water expert Chris Morrison's journey from Nalco to founding Morrison Water - lessons and advice spanning decades in the industry.

Listen On:

Watch the interview:


Meet Chris

Chris Morrison is a seasoned veteran and highly respected consultant in the water treatment industry. With a career spanning several decades, Chris has made a name for himself through his innovative approach to water treatment processes, strategic account management, and his unwavering commitment to sustainable practices.

He is currently the Water Advisor at MorrisonWater and his unique journey from working as a bartender to becoming a leading figure in water treatment is not only inspiring but also full of valuable insights for anyone interested in this field.

The Book, Movie, or Show

In our quest to discover the literary influences shaping our guests' visions, one title stands out in Chris' repertoire.

Who Moved My Cheese?: An A-Mazing Way to Deal with Change in Your Work and in Your Life

"Who Moved My Cheese?" is an engaging parable about four characters navigating a maze in search of "Cheese," a metaphor for what we desire in life, like a great job or loving relationships. The story highlights their reactions to change and offers insights on adapting successfully to achieve less stress and more success in both personal and professional spheres. This book is one of Morrison's recommendation on the podcast.

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